It’s that time of year, again. It’s time to start planning for conferences and events that will build your skillset and your network. We put together a must-attend list of marketing conferences to consider if you’re interested in growing your skills in healthcare marketing, digital marketing, social media marketing, B2B marketing, content marketing or creative design.
SMX West (Search Marketing Expo)
February 19-20, 2020 | San Jose, California
SMX West unites the brightest minds in SEO and SEM. Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training.
B2B Marketing Exchange
February 24-26, 2020 | Scottsdale, Arizona
At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Previous speakers have included leaders from Google, Siemens, DemandGen, 3M, Oracle, et al.
Social Media Marketing World
March 1-3, 2020 | San Diego, California
Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.
March 10-13, 2020 | Salt Lake City, UT
This brand experience summit has some of the most impressive keynote speakers including Chip and Joanna Gaines, Ellen Degeneres, Michelle Obama, and Brene Brown to inspire and motivate you. Breakout sessions are led by Brand Marketers from some of the largest brands in the world including Peloton, American Express, Google, Ford, SAP, and Hulu. The entertainment and networking opportunities alone are worth the trip.
March 13-23, 2020 | Austin, Texas
The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including:
• Advertising and brand experience.
• Experiential storytelling.
• Media and journalism.
• Professional development.
• Tech industry.
• Enterprise and workplace.
Adobe Summit – The Digital Experience
March 29 – April 2, 2020 | Las Vegas, Nevada
Walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing automation, innovation, digital transformation. The conference includes over 400 sessions and a dozen content tracks.
April 20-22, 2020 | Chicago, Illinois
B2B Online addresses a growing segment: B2B businesses with ecommerce platforms, The only industry event that boasts more manufacturers/distributors than vendors, this conference is far from a cheesy tradeshow. Instead, it’s a place to learn from the best in B2B ecommerce, such as Aramark, Georgia-Pacific, and 3M. With four session tracks, you can explore topics as diverse as content, CRM, and global expansion. The conference also offers several “VIP” sessions, for more exclusive, c-suite level networking and brainstorming.
East – May 7-8, 2020 | New York, New York
Los Angeles – June 10-11, 2020 | Los Angeles, California
Mideast – June 17-18, 2020 | Chicago, Illinois
Note: There are others across the country throughout the year. Full schedule available at the link below.
This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.
INBOUND (Hosted by HubSpot)
August 18-21, 2020 | Boston, Massachusetts
Since being established in 2012, INBOUND has expanded to roughly 24,000 attendees making it “one of the fastest-growing business events in the world.” Whatever your marketing role, you can find sessions that inspire and educate—with tracks ranging from advertising, alignment, analytics, artificial intelligence, authenticity, branding, content marketing, email (you get the idea) and so on.
Content Marketing World
October 13-16, 2020 | Cleveland, Ohio
CMI is hands-down the best conference for those who focus on content marketing, and it regularly draws top content specialists to lead sessions for both B2B and B2C marketers. Since we’re more than a year out from the 2020 event, not much is known yet about future lineups. However, if you want to be included in the mix as a speaker, sign up early. The Content Marketing Institute is known for closing down speaker applications as early as 10 months before the year’s event.
MarketingProfs B2B Forum
November 3-6, 2020 | San Francisco, California
Countless attendees have described B2B Forum as their favorite conference, noting that it’s definitely one of the most fun. True to this reputation, this year’s conference looks ideal for B2B marketers who are trying to break out of a rut. Many sessions are focused on flexing your creativity, such as “Lessons in B2B Video,” “How to Make a B2B Podcast,” and “Writing for the Non-Writer” Valuable learning experiences aside, there’s ample opportunity for fun — and for networking! Let loose and make connections with after-hours events such as “Profschella” and “Yoga with Marketers.”
We'll be attending some of these conferences to expand on our marketing skills. We look forward to seeing you there. Contact us to set up some time to meet during the event.
About the author
Stacey Harrison is an experienced B2B, B2C, and healthcare marketer. She leads Harrison Creative Group as the lead creative strategist. Partnering with small, medium, and start-up businesses, she operates as an outsourced Chief Marketing Officer to develop and implement growth marketing strategies that include branding, paid search and social, content marketing, direct TV, social media marketing, email marketing, and public relations and strategic communications.
Contact Stacey today for a no-obligation consultation about your content marketing strategy.