In 2020, like most middle-aged women, I bought a Peloton bike so that I could get a great workout in during quarantine. It changed my life. Seriously.
I credit my amazing sisters-in-law for inspiring me to get on a Peloton last January. They’re both incredibly fit, so I figured it must work. I had been doing spin classes for years, but nothing challenged me like the Peloton cycling classes. The bike itself is incredible but what really motivated me was the instructors. In order to push me out of my comfort zone, instructors like Robin Arzon and Jess Sims share stories about their fitness journey and tell me how proud they are of me as they also tell me to crank up the resistance and ride as fast as humanly possible. I take in the positive vibes while occasionally screaming obscenities at the screen when I’m asked to pedal through what feels like quicksand.
I particularly love the bike boot camps because I get an opportunity to get off the bike and throw around some weights in between cycling.
When I get back on the bike, Jess Sims gives me 15 seconds to GYLT. Get Your Life Together, she explains is the time you need to bring your heart rate down below the stroke level so you can rev back up again. I take a moment to GYLT and then get right back at it. It energizes and motivates me to take on the challenges of the day.
2020 was a year that required us to hold on tight and pedal through the quicksand to hold on to our business, stay healthy, and keep our sanity.
2021 is finally here. The time we’ve all been asking for. Vaccines are finally being distributed. Businesses are doing their best to get back to some normalcy.
With brighter days ahead, I challenge you to G.Y.B.T.
Get Your Brand Together.
Stop sending out the same old brochures and outdated business cards.
Update your website.
Let your customers know that you care about them and are prepared to help improve their life, in whichever way your service or product delivers.
How do you GYBT?
Contact me, of course. I’ll help develop a plan to attract, retain, and nurture your customer base through updated brand messaging, a refreshed brand image, a lead-generating website, and branded collateral.
BTW- I’m @staceyHair77 on Peloton. Follow me and try to keep up. 😉 GYLT.
About the Author
Stacey Harrison is the lead brand strategist and designer at Harrison Creative Group and has provided creative direction for healthcare, industrial, and financial services brands for 20 years. She started Harrison Creative Group in 2017 to serve businesses that need a professional brand image on a budget.