Phoenix Spine & Joint is a premiere surgery center that provides advanced, minimally invasive procedures for patients suffering from chronic joint and spine conditions.
When their marketing efforts weren't meeting their expectations, they reached out to us to provide a fresh perspective on their marketing strategy, website, and print materials.
Phoenix Spine & Joint had multiple names and logos prior to our engagement.
We established a consistent color palette, fonts, and logos with formalized Brand Guidelines to provide a road map for all their digital and print materials.
Phoenix Spine & Joint wanted to improve their patient experience and acquisition on their website. We redesigned their site so that it was mobile responsive and SEO-friendly. We developed 100 new pages and rewrote dozens of pages of existing content to optimize their site. The result increased their monthly lead volume by 300% and produced a more qualified patient.
We implemented the company’s new brand guidelines by creating educational materials designed to inform potential patients about treatment options for knee, hip and shoulder pain.