When pharmaceutical wholesaler Redmond & Greer began to develop its strategic growth plan, the brand no longer fit the company culture or mission. The company needed a rebrand and selected Harrison Creative Group to ease that transition. Included in this directional shift was a name change, and we were there as an expert guide along the way.
Our first step in creating the new brand was to establish key messaging that could be used in marketing communications. The organization already had a strong culture and set of values, so we built upon that foundation.
The company chose “Mockingbird Pharma” as its new name, and we worked to combine the brand’s legacy style and guidelines with those of its new parent company for consistency in design and messaging.
Before the rebrand, Redmond & Greer needed transitional materials to provide potential partners and customers. We designed collateral that would tell the brand’s story in the short-term and explain the reasoning behind the rebrand.
Mockingbird Pharma wanted a fresh, energetic brand image to coincide with the culture it worked so hard to build. Harrison Creative Group provided creative direction for a friendly and professional corporate-style photo used for print and web assets.
Mockingbird Pharma needed a social strategy that communicated its commitment to driving value for independent pharmacies while maintaining the personality of the brand. Harrison Creative Group delivered the creative and content needed to help relay that message.
Brand Refresh Result
Redmond & Greer transitioned to Mockingbird Pharma in early 2020. The company has added sophistication and credibility to the brand through the use of social media and other digital communications, and we were honored to play a role in its evolution.
Is your organization ready for a rebrand?