Friedrich Nietzsche, the famed German philosopher, once said: “All I need is a sheet of paper and something to write with, and then I can turn the world upside down.”
If that’s the case, can you imagine what he could have done with a Twitter account?
The truth is Nietzsche was far from the first to cite the merits of the written word. As far back as some 6,000 years ago, early civilizations were using primitive pictograms to give their community an advantage over neighboring factions. And though we’d never suggest shifting your communications plan to include cave drawings, we have to acknowledge that the ancient Egyptians were on to something.
Today’s form of strategic communications may have shifted in scope, but they haven’t lost a shred of importance.
What are strategic communications?
Depending on your marketing savvy, you might associate strategic communications with the words “press release.” A press release, or an announcement written for and directed to members of the media, is certainly one tool in the strategic communications toolkit. But it’s just that—one tool in the strategic communications toolkit.
A well-rounded strategic communications plan includes other forms of targeted media outreach efforts, encompassing what we call “media relations.” Your business could have an interesting and newsworthy nugget that doesn’t warrant a press release—but with the right approach, it could still garner media coverage. How? By directly “pitching” the story idea to members of the media. At Harrison Creative Group, we have nearly 15 years of experience successfully working with print, online and TV reporters hungry for the type of news your business is generating.
While media relations will get your company the headlines (literally), a commitment to transparency through internal communications can make a meaningful impact on employee satisfaction and morale in the workplace. Whether it’s a quarterly Town Hall update, a tightly written email series from the CEO or a monthly scorecard graphic reporting on progress to goals, these touchpoints are more than just a luxury. Internal communications are a necessity for businesses of all sizes.
Media advisories, fact sheets, bios, videos, podcasts, events and social media are other forms of strategic communications—and Harrison Creative Group can guide you on properly using any of them.
Why are strategic communications important to your business?
Maybe the most crucial reason to emphasize strategic communications is for brand awareness. We’ve all become so inundated with ads that many campaigns just seem like another source of noise. But strategic communications can feel different for the viewer or reader. If nothing else, having your company’s CEO quoted in a story is a brand legitimizer and can put your name in front of people who may never have been introduced to you otherwise. Smart and strategic external communications can boost the bottom line, improve your reputation, and attract top talent.
On the internal communications side, regular touchpoints with your employees can significantly benefit engagement and culture. And as any business owner or leader can attest, happy employees are productive employees.
Press Release Example
We’ve talked a lot about the types of strategic communications that Harrison Creative Group can help you accomplish, but here’s an example of a press release we issued for one of our clients.